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Sophia Williams

Marketing Manager

  • sophia.williams@email.com
  • (555) 890-1234
  • Austin, TX

Summary

Creative and data-driven marketing manager with 7 years of experience developing and executing multi-channel marketing strategies. Proven ability to increase brand awareness, drive customer acquisition, and optimize marketing ROI. Expert in digital marketing, content strategy, and marketing analytics with a track record of delivering measurable business growth.

Experience

  • Marketing Manager
    • /
  • Innovate Digital Agency
  • Austin, TX
    • /
  • August 2021 - Present
  • Developed and executed integrated marketing campaigns across digital and traditional channels, increasing brand awareness by 60%.
  • Managed a marketing budget of $500K, optimizing spend allocation to achieve a 4:1 ROI across all channels.
  • Led a team of 5 marketing specialists in content creation, social media management, SEO, and paid advertising.
  • Increased organic website traffic by 85% through comprehensive SEO strategy and content marketing initiatives.
  • Launched email marketing automation workflows that improved lead nurturing conversion rates by 35%.
  • Analyzed marketing performance metrics and presented monthly reports to executive leadership with actionable insights.
  • Digital Marketing Specialist
    • /
  • BrightPath Technologies
  • Austin, TX
    • /
  • March 2018 - July 2021
  • Managed Google Ads and Facebook Ads campaigns with a combined monthly budget of $80K, achieving 3.5:1 ROAS.
  • Created and published 100+ blog posts, whitepapers, and case studies that generated 5,000+ monthly organic leads.
  • Grew social media following from 5K to 50K across platforms through strategic content and community engagement.
  • Implemented A/B testing frameworks for landing pages, improving conversion rates by 40%.
  • Coordinated with sales team to develop lead scoring models that improved sales-qualified lead quality by 25%.
  • Managed company website redesign project, resulting in 50% improvement in user engagement and 30% reduction in bounce rate.

Education

  • Bachelor of Arts in Marketing
    • /
  • University of Texas at Austin
  • Austin, TX
    • /
  • Sep 2014 - May 2018

Skills

  • Marketing: Digital Strategy, Content Marketing, SEO/SEM, Social Media, Email Marketing, Brand Management
  • Technical: Google Analytics, HubSpot, Mailchimp, Google Ads, Meta Ads Manager, Canva, WordPress
  • Analytics: A/B Testing, Conversion Optimization, Marketing ROI, Campaign Attribution, Data Visualization
  • Professional: Team Leadership, Project Management, Budget Management, Creative Strategy, Stakeholder Communication
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Marketing Manager

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